The Increasingly Valued Eco-Friendly Promotional Items

The importance of promotional products in business marketing can be measured by the following statistics from a study by PPAI:

• 94% of people remember where they received a promotional gift.
• 83% of consumers enjoy receiving promotional items with an advertising message.
• 85% of recipients end up doing business with the advertiser.
• 58% keep promotional gifts between one and four years.
• 89% can recall the advertiser’s name up to 24 months after receiving the item.
• Promotional products generate 500% more referrals from satisfied customers.

These figures highlight the power of promotional products for brand recognition and marketing.

As Millennials gain purchasing influence, brands must understand their preferences.
Gilberto Valdespino, in “The Promotional Industry Today,” notes that 83% of Millennials become loyal to a brand thanks to a promotional product.

For this reason, when designing a promotional item, it’s important not to target only one audience segment — ideally, the product should appeal to several generations to build broader brand loyalty.
New generations bring new trends, and brands that adapt can increase sales more effectively.

One of the strongest Millennial-driven trends is environmental consciousness.

Sustainable Promotions as a Differentiator

Today, the world faces severe environmental challenges caused by imbalances that negatively affect the planet. As a result, consumer behavior has changed: people now prefer products that are healthy and environmentally safe.
Brands have responded by deeply studying this shift, ensuring that customers feel comfortable and aligned with their values when purchasing.

According to Kantar’s “Tendencias: Mexican Consumer, Shopper and Retail” report, 71% of Mexicans look for brands with environmental policies.

Eco-marketing has therefore taken on a central role. Around the world, companies are developing green marketing campaigns not only to reduce environmental impact but also to add value to their products and raise awareness among consumers.

Agave-Based Promotional Products: A Sustainable Alternative

Environmental concern has driven many companies to seek greener alternatives for their promotional goods.
One of the most innovative materials is agave fiber, a versatile plant resource used in multiple industries. In Mexico, agave is well known for tequila and mezcal production, but it can also be transformed into sustainable products, including eco-friendly promotional items.

This shift matters because, according to Greenpeace, conventional plastic production generates massive pollution and waste that can take centuries to decompose.

Promotional products made with agave offer several environmental benefits:

• The agave plant is hardy, requires minimal water, and grows in arid conditions — making it less resource-intensive.
• Agave-based items are bio-based, meaning they are made partly from natural, non-fossil materials instead of traditional plastics.
• They can be biodegradable, decomposing naturally without leaving harmful residues.
• They use post-industrial agave bagasse waste, avoiding competition with food sources such as soy or avocado.

A study by the National Autonomous University of Mexico (UNAM) found that agave can be used to produce a wide variety of goods — from paper and textiles to construction materials.
In the promotional market, it can be turned into cups, kitchenware, airtight containers, cutting boards, and more.

A Growing Preference for Eco-Friendly Brands

According to Nielsen, 81% of global consumers are drawn to products that are environmentally friendly.
This makes sustainable materials a powerful tool for improving brand image and attracting new customers.

Moreover, studies reveal that green consumers are willing to pay 15–20% more for eco-friendly products.
For brands, this means that switching to sustainable promotional items is not only good for the planet — it’s good business.

Conclusion

Eco-friendly promotional products have become an essential strategy for modern marketing. They strengthen brand loyalty, differentiate companies from competitors, and demonstrate genuine commitment to sustainability.

By embracing innovation through materials like agave, brands can merge creativity, responsibility, and impact — turning every promotional product into a statement of purpose.

Know more about our ecofriendly products.