Ecoware Shakers with Del Valle: Creating a High-Impact, Environmentally Responsible Promotion

Challenge

In an era where consumers demand that brands embody purpose, not just products, Jugos Del Valle — one of Latin America’s most recognized beverage brands — took a bold step toward sustainability. In collaboration with Ecoware, the brand designed and launched a promotional activation that not only boosted sales but also reinforced its environmental and social commitment.

The project, centered around the creation of a shaker made partly with agave fibers, merged innovation, circular design, and marketing strategy into a single solution. The result: a campaign that connected ecological responsibility with emotional branding, leaving a tangible mark on both consumers and the environment.

For Del Valle, part of The Coca-Cola Company’s portfolio, the challenge went beyond simply creating an attractive promotional item. The goal was to design a gift-with-purchase that could be distributed in national retail chains — one that embodied the brand’s philosophy of natural well-being while addressing the growing consumer demand for eco-conscious products.

Market research had shown that shoppers increasingly preferred brands aligned with environmental awareness and responsible consumption. Traditional plastic promotional products, though effective in the past, no longer aligned with the values of modern consumers.

Del Valle sought an alternative that was:

• Innovative enough to capture attention in retail environments.
• Practical and useful in daily life, ensuring repeated exposure to the brand.
• Sustainable, minimizing environmental impact and aligning with circular economy principles.

To meet these expectations, the brand turned to Ecoware, a pioneer in sustainable product design using PolyAgave, a biocomposite material made partially from agave fibers — a renewable byproduct of tequila production.

Solution

Working closely with Del Valle’s marketing team, Ecoware designed a shaker made partly from agave fibers, a material that combines durability with eco-responsibility. The shaker offered functionality for mixing juices, smoothies, or sports beverages — aligning perfectly with Del Valle’s image as a natural and health-focused brand.

The eco-shaker wasn’t just a promotional product; it was a conversation starter. Each piece communicated the brand’s commitment to reducing plastic waste and its transition toward sustainable innovation.

By using agave fiber, the product achieved several environmental benefits:

• Reduced reliance on virgin plastic.
• Lower carbon footprint in production.
• Reuse of agricultural byproducts that would otherwise go to waste.
• Extended product lifespan compared to disposable alternatives.

The final product was distributed across self-service retail chains nationwide as part of a limited-time offer. Its natural tone, texture, and minimalist design gave it a premium appearance that elevated the consumer experience.

Results

The campaign achieved more than expected. Shoppers responded enthusiastically, perceiving the eco-shaker as a symbol of the brand’s authenticity and environmental responsibility.

Key outcomes included:

• A measurable increase in sales of Jugos Del Valle Reserva during the activation period.
• Strengthened brand perception as an environmentally responsible company aligned with sustainable values.
• Enhanced consumer engagement, as the shaker became a useful, long-lasting item that extended the brand’s visibility beyond the point of sale.
• Positive feedback from distributors and retail partners, who praised the innovative approach to promotional marketing.

The activation demonstrated that sustainability and profitability are not opposites — they can complement and reinforce each other when executed strategically.

Strategic Takeaways: Lessons from the Del Valle Case

1. Sustainability sells — when it’s genuine. Consumers reward brands that act, not just advertise, their environmental commitment.
2. Design is storytelling. The texture and aesthetic of agave-based materials immediately communicate natural origin and care for the planet.
3. Innovation drives loyalty. Practical, eco-friendly items create lasting emotional connections and positive word-of-mouth.
4. Collaborations accelerate change. Strategic partnerships — like that between Del Valle and Ecoware — can amplify innovation and scale sustainable impact.
5. Circular design is good business. Using agave fiber, a renewable and biodegradable material, allows brands to reduce waste while enhancing brand equity.

Conclusion: From Promotion to Purpose

The Del Valle x Ecoware collaboration exemplifies how marketing can evolve into a platform for change.
What began as a promotional giveaway became a symbol of environmental responsibility and consumer empowerment.

By choosing sustainability as a brand value — not just a campaign theme — Del Valle reaffirmed its position as a forward-thinking brand that listens, learns, and leads.
For Ecoware, the project reinforced its mission: helping companies transition from conventional materials to sustainable, circular solutions that inspire meaningful action.

Together, both brands proved that a simple shaker can shake up more than a drink — it can shake up an industry.

Know more about our ecofriendly products.